La comunicación como herramienta para la gestión del riesgo por olas de calor
Organization: CIPPEC
Year: 2025

(English below)
Las olas de calor en Argentina son cada vez más frecuentes, intensas y duraderas debido al cambio climático, con impactos graves en la salud pública y la vida cotidiana. Aunque el calor extremo suele subestimarse, puede provocar efectos severos como deshidratación, agravamiento de enfermedades crónicas y golpe de calor, afectando especialmente a poblaciones vulnerables. La comunicación clara y responsable es clave para prevenir riesgos y salvar vidas. Esta guía brinda herramientas prácticas para una cobertura periodística con enfoque en salud pública.
Communication as a Tool for Heatwave Risk Management
Heatwaves are becoming more frequent, intense, and prolonged in Argentina as part of a broader climate change trend, posing growing risks to public health and daily life. Although extreme heat is often underestimated because it leaves no immediate visible damage, it can cause dehydration, worsen chronic illnesses, lead to heatstroke, and result in severe organ failure. Children, older adults, people with chronic conditions, outdoor workers, and those in vulnerable living conditions are most at risk. In this context, clear and responsible public communication is essential to prevent harm and save lives. This guide provides journalists and communicators with practical tools to report on heatwaves from a public health perspective.